Iconix Brand Group is an American brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Sears, Macy's, Target and JC Penney. On May 10, 2017, DHX Media announced that it had acquired the Iconix entertainment division for $345 million. The sale was closed on June 30, 2017, gives DHX rights to the Strawberry Shortcake franchise, and more prominently, the 80% majority stake of Peanuts Worldwide.
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