The company is also expanding its Best Christmas Ever marathon, which premiered last December on AMC, to all five of its networks this year (AMC, IFC, SundanceTV, BBC America and We TV)
AMC’s Best Christmas Ever, which was a big reason that holiday TV became cable’s hottest battleground last year, will return Nov. 25-Dec. 25, but the company is expanding it to all five networks, following the lead of Disney, which turned Freeform’s 25 Days of Christmas throughout its portfolio. IFC, We TV, BBC America and SundanceTV will all feature holiday programming under the “Best Christmas Ever” umbrella, and the networks are already creating content featuring talent talking about their favorite holiday memories.
Last year’s holiday marathon increased AMC’s prime-time demo in December among adults 25-54 by 86 percent year over year, which “makes our job a lot easier going into this year’s upfront,” said Collins.
This year, Best Christmas Ever will begin on Nov. 25 and run through Dec. 25. It will feature films including Elf, National Lampoon’s Christmas Vacation, The Polar Express and classic specials like The Year Without a Santa Claus, Rudolph’s Shiny New Year and ’Twas the Night Before Christmas.